We exist to ensure the voice, vision and talent of BIPOC professionals are fully and fairly present in Canadian Advertising and Marketing.join the POCAM LinkedIn Group
Please only request to join if you identify as BIPOC.
or follow our LinkedIn Page
134 Canadian organizations have signed
If you are an industry leader in an agency or in a client marketing department, that is committed to creating equity in the industry, we ask you to please make your organization's commitment public by filling in the fields below the list of demands. For transparency, all signatories will be made public.View the Committed Agencies
The Call for Equity Progress Tracker
POCAM is pleased to announce the release of the Call for Equity Progress Tracker—an online tool that allows agency and client leaders to report, self-monitor and stay updated on industry progress made towards the Call for Equity’s 12 commitments (15 for client organizations).
News & Updates
Visible & Vocal - The Canadian BIPOC Advertising & Marketing Study
February 4th, 2021
Chasson Gracie, Julian Franklin, and Joshua Richards take the over 350 attendees through the data collected from the inaugural Visible & Vocal study.Watch & Download
The Garden: 2020 The Game
October 23, 2020
Joshua Richards shares some thoughts on the The Garden Agency, the industry and the opportunity for change.
Read the LinkedIn article
And where are the public voices of the creators? You are all seniors in this industry, some of you posted black squares and BLM donation receipts, some of you are teachers at the Ad schools we recruit from, you have a responsibility here. You can't take credit when you think it's an award winning idea, but be silent when it's causing pain.
Sign up for updates!
Stay in the loop with POCAM's efforts to make real, lasting change in our industry. We promise we'll only send you important information, and you can unsubscribe at any time.