We exist to ensure the voice, vision and talent of BIPOC professionals are fully and fairly present in Canadian Advertising and Marketing.

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106 Canadian organizations have signed

If you are an industry leader in an agency or in a client marketing department, that is committed to creating equity in the industry, we ask you to please make your organization's commitment public by filling in the fields below the list of demands. For transparency, all signatories will be made public.

View the Committed Agencies

The Call for Equity Progress Tracker

POCAM is pleased to announce the release of the Call for Equity Progress Tracker—an online tool that allows agency and client leaders to report, self-monitor and stay updated on industry progress made towards the Call for Equity’s 12 commitments (15 for client organizations).

News & Updates


Visible & Vocal - The Canadian BIPOC Advertising & Marketing Study

February 4th, 2021

Chasson Gracie, Julian Franklin, and Joshua Richards take the over 350 attendees through the data collected from the inaugural Visible & Vocal study.

Watch & Download

The Garden: 2020 The Game

October 23, 2020

Joshua Richards shares some thoughts on the The Garden Agency, the industry and the opportunity for change.

And where are the public voices of the creators? You are all seniors in this industry, some of you posted black squares and BLM donation receipts, some of you are teachers at the Ad schools we recruit from, you have a responsibility here. You can't take credit when you think it's an award winning idea, but be silent when it's causing pain.

Read the LinkedIn article

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