Call for Equity

97 agencies and clients have signed the call.

We are Black, Indigenous and PoC advertising and marketing professionals and allies. We work on the various unceded and treaty territories that belong to the part of Turtle Island we call Canada. Inspired by our colleagues in the USA*, we have created this open letter and signed a set of demands addressed to those who lead our industry.

If you are an industry leader in an agency or in a client marketing department, that is committed to creating equity in the industry, we ask you to please make your organization's commitment public by filling in the fields below the list of demands. For transparency, all signatories will be made public.

Commit to the Call for Equity
  • Akcelo


    signatories

    Jason Carnew

    Managing Partner

  • AndHumanity


    signatories

    Matthew Tsang

    Co-Founder

  • Animal Experience International


    signatories

    Nora Livingstone

    CEO

  • Anomaly


    signatories

    Candace Borland

    President, Partner

    Laura Rowan

    CSO

  • APG Canada


    signatories

    Mark Tomblin

    Chair

  • Arcane Digital


    signatories

    Christina Francia

    Accounting Assistant

    Dan Towers

    General Manager + Account Director

    Tyler Power

    VP Performance Marketing

    Scott Hartley

    VP, Client Services

  • Arrivals + Departures


    signatories

    Mike Bevacqua

    Partner, President

  • AV Communications (AVC)


    signatories

    Joycelyn David

    Owner & CEO

  • Barrett and Welsh Inc.


    signatories

    Gavin Barrett

    Owner/Co-Founder

    ISHAN GHOSH

    CEO

  • BBDO


    signatories

    Jessie Durand

    Account Executive

  • Bensimon Byrne


    signatories

    Jack Bensimon

    President & Founding Partner

  • Bob's Your Uncle


    signatories

    Cora Brady

    Managing Director

  • Campbell Company of Canada


    signatories

    Karen Lee

    Director, Marketing Communications

  • Chad Management Group


    signatories

    Rick Chad

    President

  • Citizen Brand


    signatories

    TODD FALKOWSKY

    Founder

  • Citizen Relations


    signatories

    Nick Cowling

    President

  • Citoyen


    signatories

    Katia Robillard

    General Manager

  • Common Good


    signatories

    Julian Nieva

    Producer

  • Conflict


    signatories

    Jason Last

    Partner, Strategy Director

  • Cossette


    signatories

    Daniel Shearer

    President

  • Creative Business Company


    signatories

    Faisal Siddiqui

    Founder

  • Creative Fire


    signatories

    Leanne Hall

    CEO

  • Creative Niche Inc.


    signatories

    Jenny Gilbert

    Director of Engagement

  • Culture Opus


    signatories

    Shreya Parashar

    CEO/ Co-Founder

    Sachin Sharma

    COO/ Co-Founder

  • David Smith The Headhunter


    signatories

    David Smith

    Recruiter

  • Dentsu International


    signatories

    Leah Wilson

    VP, Talent Acquisition

  • Digital Cine Media Inc.


    signatories

    Rakesh Sidana

    Executive Producer / Creative Director

    Rakesh Sidana

    Director/Producer

  • doug&partners


    signatories

    Douglas Robinson

    CEO

  • Dyversity Communications


    signatories

    Jessica Borges

    Vice President Creative

  • Empowered 4x Inc.


    signatories

    Chris-Beth Cowie

    CEO

  • Forsman & Bodenfors


    signatories

    Melanie Johnston

    CEO

    Matt Hassell

    CCO

  • Franklin Management Group


    signatories

    Julian Franklin

    President

  • Freelance


    signatories

    Lynn Sparrow

    Copywriter

  • Full Circle Digital


    signatories

    Yolanda Ridley

    Owner

  • FUSECreate


    signatories

    Stephen Brown

    CEO

  • Gene


    signatories

    Joe Dee

    Managing Partner

  • Grassriots Inc.


    signatories

    Kelly Small

    Executive Creative Director

  • Humanity


    signatories

    Carolyn Shaw

    President and Chief Creative Officer

  • Humber


    signatories

    Andrea Kintanar

    Student

  • In Partnership With


    signatories

    Tim Bishop

    Founder

  • Initiative Media Canada


    signatories

    Ishma Alexander-Huet

    VP, Client Advice & Management, Head of Learning & Culture

  • Jelly Digital Marketing & PR


    signatories

    Darian Kovacs

    Founding Partner

  • john st.


    signatories

    arthur fleischmann

    Group CEO

    Stephanie Hurst

    CEO

    Sachin Sharma

    HR

  • Kailee Mandel Photography


    signatories

    Kailee Mandel

    Photographer

  • Karen Tam Consulting


    signatories

    Karen Tam

    Founder and Chief Marketing Strategist

  • King Ursa


    signatories

    Eric Vieira

    Partner

    Paulo Salomao

    Partner

  • Klick


    signatories

    Jon Toews

    Executive creative director

  • Labatt


    signatories

    Simeng Zhu

    Head of Connections

  • Lamb Creative Group


    signatories

    Nikki Lamb Tudico

    President

  • Leo Burnett


    signatories

    Benjamin Tarr

    President

  • lg2


    signatories

    Claude Auchu

    CEO

  • McCann Worldgroup Canada


    signatories

    Simon Sikorski

    CEO

    Simon Gauvin

    IT Director

  • Media One Creative & Media One Group


    signatories

    Derek Rider

    CEO & Co-Founder

  • Mediabrands


    signatories

    Leith Mellors

    Chief People Officer

  • Merge


    signatories

    Kirsten Rosenkrantz

    Producer

  • MetaLab


    signatories

    Elexa McMahon

    Director, People Operations

  • Miami Ad School Toronto


    signatories

    Aman Gulati

    Founder/Director

    Muneet Dhaliwal

    Co Founder

  • Miix Analytics Inc.


    signatories

    Hilary Borndahl

    CEO

  • Multicultural Marketing Alliance of Canada


    signatories

    Ishan Ghosh

    Secretary

  • Narrative


    signatories

    Sarah Spence

    Managing Director

    Sarah Spence

    Managing Director

  • No Fixed Address


    signatories

    Serge Rancourt

    Co-Founder and CEO

  • Ogilvy


    signatories

    Perry Baldwin

    Art Director/Designer

    John Killam

    Chief Executive Officer

    Aviva Groll

    Worldwide Managing Director

    Arthur Fleischmann

    Group CEO

  • OGILVY HEALTH Toronto


    signatories

    TAMMY FOX

    Director of Client Services

  • Ogilvy Toronto


    signatories

    Karen Mehltretter

    Account Executive, Amex

    Julide Ozgul

    Director of Finance

  • One Twenty Three West


    signatories

    Scot Keith

    Founder/CEO

  • OneMethod


    signatories

    Amin Todai

    Chief Creative Officer

  • Pilot PMR


    signatories

    David Doze

    Founder & CEO

    Natalie Bomberry

    VP, Operations

  • Pivot Design Group


    signatories

    Iffat Jokhio

    User Experience Designer

  • Privacey


    signatories

    Jim York

    Owner

  • Publicis


    signatories

    sana hadad

    Art director

  • Rain43


    signatories

    John Yorke

    CEO

  • Ramp Communications


    signatories

    Shelley Mayer

    President

  • Ray Agency


    signatories

    Chris St. Croix

    Head of Research and Development

  • Regent Park Film Festival


    signatories

    Betty Xie

    Board Chair

  • Rethink


    signatories

    Caleb Goodman

    Managing Partner

  • Revolve


    signatories

    Phil Otto

    CEO

  • Riverside Natural Foods Ltd.


    signatories

    Nima Fotovat

    President

  • Salt XC


    signatories

    Julie Martinson

    Creative Director

  • SAMA ADVERTISING


    signatories

    Robert Onianwah

    CEO

  • Sid Lee


    signatories

    Eve Remillard-Larose

    Co-Managing Partner

    Tom Koukodimos

    Co-Managing Partner

    Catherine Simard Boulé

    Operations Manager

  • SoCIAL LItE Vodka


    signatories

    Neetu Godara

    Co Founder & Chief Growth Officer

  • Space Agency


    signatories

    Daniel Berzen

    Creative Director

  • Stewart Consulting Group


    signatories

    Marilyn Stewart

    Founder

  • Stiff


    signatories

    Anna Jackson

    Head of Strategy

  • Surrey Place


    signatories

    Gerald Fantone

    Business Development & Marketing Manager

  • TAXI


    signatories

    Rob Guenette

    CEO

  • The Garden


    signatories

    Shane Ogilvie

    Co-Founder/Chief Creative Officer

  • The Hive


    signatories

    Andy Krupski

    Chairman

  • The Local Collective


    signatories

    Kaitlin Doherty

    Founder, Managing Director

    Matt Litzinger

    Founder, President & Chief Creative Officer

    Pepe Bratanov

    Founder, Creative Director

    Lauren Brown

    Founder, Solutions & Operations Director

  • The&Partnership Canada Inc.


    signatories

    André Louis

    Managing Partner

    Shawna Dressler

    Director, People & Operations

  • Theo


    signatories

    Martin Stinnissen

    Associate Creative Director

  • trevor//peter communications ltd.


    signatories

    Abby Albino

    Account Manager

    Chelsea Cardoso

    Account Manager

  • Vision7 International / Cossette


    signatories

    Brett Marchand

    CEO / Executive Chairman

  • Vision7 Media


    signatories

    Joseph Leon

    CEO

  • workharmony


    signatories

    Deborah Meek

    Managing Director

  • Zulu Alpha Kilo


    signatories

    Amanda Mroueh

    Operations Director

    Zak Mroueh

    Founder & CEO

    Jamie Murphy

    Executive Director, Human Resources

    Mike Sutton

    President

    David So

    CFO & COO