Call for Equity

0 agencies and clients answered The Call.

In June 2020, POCAM published The Call for Equity: 15 demands to create justice, equity and inclusion in the industry for the Black, Indigenous and PoC professionals. Recognizing the influence and financial power concentrated in their hands, clients were asked to commit to all 15 demands; industry organizations who weren’t clients were asked to commit to 12.

630+ BIPoC advertising and marketing professionals and allies signed the demands. 0 industry organizations signed the commitment; more are signing every day.

Call for Equity Progress Tracker

POCAM’s Call for Equity Tracker is a public record of the progress made against those commitments. It's a way to celebrate and share progress and to support, encourage or challenge those who have not progressed yet.


organizations have signed the Call for Equity

organizations have registered for the Progress Tracker


organization has publicly shared their commitment and annual diversity data


organization has reported all commitments complete

Select an organization below to view their progress against the Call for Equity commitments or register as your organization DEI Leader or DEI Champion to Update Progress

Date Signed
Last Updated

Sign up for updates!

Stay in the loop with POCAM's efforts to make real, lasting change in our industry. We promise we'll only send you important information, and you can unsubscribe at any time.