Visible & Vocal

The Canadian BIPOC Advertising & Marketing Study

POCAM (People of Colour in Advertising & Marketing) is pleased to present the 4th Annual Visible & Vocal study, the only industry study that focuses on the profile, perspectives, and experiences of Canadian BIPOC advertising and marketing professionals.

POCAM hosted its first ever in person Townhall at NIA Centre for the Arts, Canada’s first black arts centre, to release the findings.

For the second straight year the study was led by POCAM co-founder Julian Franklin and member Ken Gamage (Analytics/Research lead). Moderated by POCAM Secretary Joycelyn David, Ken and Julian shared the latest results to a passionately engaged audience comprised of members, media and allies.

Download our latest study to learn more about BIPOC experiences, gathered in a study authored by BIPOC professionals and examine what actions are needed to advance and recognize BIPOC contributions in 2024.

Because sometimes, being seen begins with being heard!

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