Who is POCAM?

People Of Colour in Advertising And Marketing was founded as an industry organization in 2020 by Alyssa Dominique, Stephanie Small, Joshua Richards, Julian Franklin, Justin Senior and Gavin Barrett. It was incorporated as a non-profit in early 2021. The organization has its online roots in the POCA LinkedIn group launched by Stephanie Small in 2019.

We are currrently over 1,770+ members and growing.

A steering committee leads POCAM’s mission to empower BIPOC advertising and marketing professionals so they can succeed in a systemically white working environment. Initiatives include the Call for Equity and the Visible & Vocal study.

2023 Steering Committee

Aleena Mazhar

Partner, VP, Managing Director at FUSE Create

Chino Nnadi

Talent Specialist

Gavin Barrett

Founding Partner and CCO, Barrett and Welsh.

Ishma Alexander-Huet

VP, Client Advice and Management Head of Learning & Culture

Julian Franklin

President, Franklin Management Group

Justin Senior

Senior Vice President, SAMA Advertising. Masters Degree, Communication and Social Justice.

Joycelyn David

Owner & CEO AVcommunications

Natalie Bomberry

Vice President at PilotPMR

Erik dela Cruz

Creative Director.


Stephanie Small
Alyssa Dominique
Gavin Barrett
Joshua Richards
Julian Franklin
Justin Senior

Previous Steering Committee Members

Chantaie Allick
Leianne Vergara


Akshata Kale
Chasson Gracie
Mulaho Hassan
Nitin Bagga
Radhika Mohandas
Tania Senior
Nandu Oturkar
Rocky Chung
Fiorella Campodonico

POCAM Supporters

Barrett and Welsh
Franklin Management Group
the greater

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