Who is POCAM?

People Of Colour in Advertising And Marketing was founded as an industry organization in 2020 by Alyssa Dominique, Stephanie Small, Joshua Richards, Julian Franklin, Justin Senior and Gavin Barrett. It was incorporated as a non-profit in early 2021. The organization has its online roots in the POCA LinkedIn group launched by Stephanie Small in 2019.

We are currrently over 1200 members and growing.

A steering committee leads POCAM’s mission to empower BIPOC advertising and marketing professionals so they can succeed in a systemically white working environment. Initiatives include the Call for Equity and the Visible & Vocal study.

2021 Steering Committee

Chantaie Allick

Storyteller - Writer - Strategist

Aleena Mazhar

Partner, VP, Managing Director at FUSE Create

Chino Nnadi

Talent Specialist

Darian Kovacs

Indigenous founder, Jelly Digital Marketing & PR. Publisher, Marketing News Canada. Creator and instructor, Jelly Academy.

Gavin Barrett

Founding Partner and CCO, Barrett and Welsh.

Ishma Alexander-Huet

VP, Client Advice and Management Head of Learning & Culture

Joshua Richards

Technical Director at Klick Health, Board Member Regent Park Film Festival, Creative Technologist.

Julian Franklin

President, Franklin Management Group

Justin Senior

Senior Vice President, SAMA Advertising. Masters Degree, Communication and Social Justice.

Leianne Vergara

Associate Creative Director at Klick

Joycelyn David

Owner & CEO AVcommunications


Stephanie Small
Alyssa Dominique
Gavin Barrett
Joshua Richards
Julian Franklin
Justin Senior


Akshata Kale
Chasson Gracie
Mulaho Hassan
Nitin Bagga
Radhika Mohandas
Tania Senior

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