Who is POCAM?

People Of Colour in Advertising And Marketing (POCAM) was founded as an industry organization in 2020 by Alyssa Dominique, Stephanie Small, Joshua Richards, Julian Franklin, Justin Senior and Gavin Barrett and incorporation as a non-profit is currently underway. The organization has its roots in POCA, a LinkedIn group launched by Stephanie Small in 2019.

We are currrently over 800 members and growing.

A steering committee leads POCAM’s mission to empower BIPOC advertising and marketing professionals so they can succeed in a systemically white working environment. Initiatives include the Call for Equity and The Visible & Vocal study.

2021 Steering Committee

Joshua Richards

Director, Creative Technology and co-lead of the Diversity and Inclusion team at john st. in Toronto, Canada.

Julian Franklin

President, Franklin Management Group. A successful results driven, award winning, Marketing Executive.

Justin Senior

Director of Sales and Marketing, SAMA Advertising. Marketing sales professional with a demonstrated history of working across niche markets.

Gavin Barrett

Owner, Founding Partner, Chief Creative Officer of award-winning Toronto ad agency & B Corp, Barrett and Welsh.


Stephanie Small
Alyssa Dominique
Joshua Richards
Justin Senior
Gavin Barrett


Nitin Bagga
Tania Senior
Chasson Gracie
Fiorella Campodonico
Akshata Kale
Radhika Mohandas

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